Lisette's Designs: Recession

Fashion Innovator

They may be designers themselves or just want to express their own individual style. These fashion leaders constantly look for interesting new styles, color, fabric, and ways to accessorize their clothes. They try to find unique fashion in small boutiques or vintage clothing stores, or they design their own clothes. They are discerning shoppers who like to wear beautiful or unusual apparel. They may give impetus to a certain style by discovering and wearing it. They may be referred to as avant garde (ahead of the pack).

-Fashion Change and Consumer Acceptance